What your queries reveal
A month of prompts quietly encodes your profession, your city, your income band, your health anxieties, your relationship status, and your mood on any given Tuesday. Researchers call this re-identification; advertisers call it a segment.
Unlike a cookie, you cannot clear it. The signal is not a token in your browser — it is the shape of your curiosity.
Anonymous is not the same as unidentifiable
- Removing your name from a query log does very little — writing style plus topic mix is often enough to single out one person.
- Session stitching links your "anonymous" queries across days into one behavioural fingerprint.
- Every account-based assistant ties that fingerprint to a verified identity by design.
Zero identity as architecture
The only fingerprint that cannot be matched is the one that is never collected. Desktop-mode ZSearch requires no login, sends no telemetry of your questions, and keeps the query history in a local database you can open, audit, or wipe.
Privacy policies ask you to trust a promise. Architecture removes the need for one.